Job Objective
Manage and optimize Snapchat accounts, foster partner relationships, and ensure content aligns with client goals.
Responsibilities
- Execute reporting processes for brands’ accounts.
- Oversee content management strategies.
- Implement techniques for enhanced visibility and reach.
- Ensure all snaps adhere to Snapchat guidelines and best practices.
- Implement proper snap optimization techniques.
- Stay updated on Snapchat algorithm changes and adjust strategies accordingly.
- Enhance and maintain content across Snapchat accounts to meet objectives.
- Develop and execute content strategies to improve account performance.
- Optimize snaps and content for maximum engagement.
- Address and resolve conflicts in content management.
- Manage copyright issues effectively.
- Monitor Snapchat account engagement and metrics.
- Identify best practices through data analysis and adjust strategies accordingly.
- Collaborate with the team to develop a comprehensive content strategy.
- Ensure content aligns with business goals and marketing objectives.
Knowledge Areas
- Snapchat Account Management
- Content Scheduling
- Audience Engagement
- Snap Optimization
- Snap Publishing
- Snap Analytics and Reporting
- Collaboration with Creators
- Content Production
Education & Certification
- BA in Marketing, Digital Marketing, Business Administration, or related field – Required.
- Snapchat Content Creation and Marketing Certificate – Optional.