Job Objective:
Manage media campaigns and strategies to maximize brand visibility and engagement. Drive
successful media planning and buying, optimize campaigns, and deliver measurable results for
clients.
Responsibilities:
● Develop and execute media strategies aligned with client goals.
● Manage media planning, buying, and placement.
● Optimize campaigns for maximum ROI and performance.
● Develop and implement effective social media strategies that align with the client’s
growth objectives and target audience.
● Identify and leverage emerging trends and opportunities in the social media
landscape.
● Craft data-driven strategies to increase engagement, reach, and conversions.
● Create compelling and culturally relevant content for Facebook and other social
media platforms.
● Tailor messaging to resonate with specific target audiences and adapt it to various
social media channels.
● Optimize content for maximum visibility and engagement, including the use of
relevant keywords and hashtags.
● Analyze media performance metrics and user data.
● Prepare reports and insights for clients.
● Collaborate with creative teams to enhance campaign effectiveness.
Knowledge Areas:
● Media Planning and Buying
● Campaign Strategy -Data Analysis and Optimization
● Advertising Platforms (e.g., Google Ads, Facebook Ads)
● Creative Collaboration
● ROI Analysis
● Budget Management
● Market Research
Education & Certification:
● BA in Marketing, Communication, Digital Marketing, Public Relations or a related field –
Required
● Social Media Analytics Certificate – Desired
● Social Online Community Certificate – Optional